School Magazine Analysis

This is a childrens school magazine. The school is a junior school and so the magazine is geared towards attracting two types of audience. Potential students (children) and adults, whether it be parents of potential students, or just mothers and fathers of children that already go to the school. The front cover of the magzine is clear, and bright which attracts the reader. The name of the magazine is in very bold letters and so straight away the reader is drawn towards it and has an idea of what the magazine is about. The font is large and bold and is effected which makes it seem as though there is a shadow on the lettering. The title takes up quite a lot of room on the front cover as they have used a panel behind the lettering. Above the title of the magazine is the schools slogan, 'Achieving success together'. The word 'success' is in bold which emphasises the meaning and makes the school seem as though they are geared towards acheieving great things. The rest of the magazine cover is relatively simply and there is really only one more headline which reads 'Head of the class' This co-insides with the image that is on the front cover as the three students are wearing hats on their heads. The wo

rd 'class' is features much larger than any of the other words which could have two meanings. Class meaning in school in a classroom where children learn, and 'class' could mean social status. The magazine could be indicating that if you send your child to this school then they will have a high level of social standard.

              The image used is of three children that are obviously students at the school. We know this because they are wearing uniform, this represents them as wanting to learn and studious, recieveing a good education. The uniforms are presented smartly too, so this backs up this fact. Two girls and one boy are featured, but as the boy is in the foreground and the girls are in the background it appears that the boy seems more important. Even though there are more girls, the male gender is being represented as appearing to be more important. There is the most focus on him in the image and he is wearing the largest hat. As a reader you a drawn to him straight away, as the expression on his face connotes happiness. This is a positive selling point of the magazine as the reader will get the impression that if you go to the school you will be happy there.

The background doesn't have very much going on, so it doesn't distract you. There is a lot of greenery and the background seems bright like there is a lot of sunlight, which gives a summery feel.

This magazine is for the George Stephenson high school. The magazine is called 'Evolve' which implies growing and learning. The whole overall look of the magazine is very simple and basic, but effective. The background of the magazine is vibrant and bright, but uses a blue colour so people could interpret the magazine as one more directed towards the male gender. The silhouette is of a male jumping in the air with a guitar. This implies liveliness and energy. As the boy is holding a guitar this could mean that the school is geared towards music. We can also see the shadow of the eiffel tower, which could imply that the school is interested in trips abroad, or that thy concentrate on languages too. The last image is the shadow of a snowman. The magazine is a winter addition, and a snowman is a christmassy item. This also ties in with the colour of the background as blue connotes coldness, rain and snow; winter. The front cover is very simple and doesn't give much away as to what the magazine will contain. We are not given any headings or subheadings so it is very much up to the reader to purchase or acquire the magazine to see what is inside it. The magazine cover appears lively and full of character. This will attract children. There is a contrast from the other magazine cover that I have analysed compared to this magazine. As the other magazine is more geared towards children, it features much more bright colours, and has students that are the same age as their target audience, whereas this magazine is quite vague and doesn't really seem to have a target market, the only one we can gather from the front cover is that maybe it's targeted towards teenagers, as the silhouette of the boy appears to be adolescent.